As the global franchise leader, Minnesota-based Anytime Fitness had a powerful growth story to tell from member and franchise success stories to unique, inspiring leadership and continued expansion around the globe. Let’s not forget about those 4,000 tattoos of the company logo either. Talk about commitment. They're also committed to their four P's: People, Purpose, Profits and Play - and we'd add one more - passion. It's something the Pitch team matched by constantly looking for creative and compelling ways to tell their story.
About those 4,000 tattoos – we promise, it’s not fake news. Few (if any) companies can claim that members, owners and enthusiasts alike are tattooing their company logo on their bodies, but then again, Anytime Fitness isn’t just any ordinary company. Neither were our PR efforts. We created a coffee table book full of the inked devotees that not only sits in the tattoo parlor at the Anytime Fitness HQ, it also served as an effective way to get media attention.
The mantra for our company has been the same for the last two decades: Always Thinking. Our sister company, GdB produced this award-winning video for Anytime Fitness while we landed a spot in AdWeek highlighting the unique campaign. Collaborating under one roof allows us to fire on all cylinders which leads to bigger and better things for our clients. Watch it here!